5 Ways an Automated Messenger Chatbot Can Boost Your Marketing
It’s pretty well established that a chatbot can be a powerful sales tool, helping companies dramatically reduce their CAC and deliver beautiful CXs. But for all you marketers out there, a chatbot can be pretty groundbreaking too. Let’s look at some of the tools you can enjoy with a savvy automated bot…
1 Broadcasts — better reach
Remember when EDMs became commonplace and how they revolutionised reaching your email database with bulk messages? Well, imagine being able to do this to your large untapped Facebook audience. Yeh, wow right?!
Not only can you reach your customers where they already are but you can enjoy high open and engagement rates by delivering rich visual content and immediate responses via the messenger platform.
2 Segmentation — better targeting
With a chatty AI messenger bot, you can segment your audience based on customer insights and their answers to specific questions or interactions with your bot.
This can be invaluable when targeting your broadcasts to specific segments of your audience lists, offering personalisation and better engagement.
3 Analytics — better data
While you’re delivering awesome automated chat experiences, valuable analytics data will be collecting including customer insights like user location, device, browser and user engagement.
Analytics can also inform the development of future, improved marketing strategies!
4 Brand consistency — better customer journeys
Chatbots assist hugely in customer service — onboarding new customers, capturing and nurturing more leads, answering frequently asked questions and converting leads. Throughout the entire customer journey the bot can collection information to assist with personalising the conversation and will only deliver better answers over time. This in itself is good for your brand.
On top of that, as you develop the personality of your bot during implementation, your brand’s tone of voice remains consistent throughout the duration of each and every customer interaction! Finally, a tool to ensure brand consistency across both marketing AND sales!
5 Personalisation — better brand loyalty
Combine AI and machine learning with the development of your bot’s personality and your bot has the ability to take conversations a step further by offering personalized advice based on the customer’s purchase history and preferences. The more your customer interacts with the bot, the more personalised its responses will be. It’s getting to know your customers. When dealing with a large call centre, it’s unlikely a customer will talk to the same human each time and develop any personalised conversation. This is a chance to develop brand loyalty with your customers!
There you have it! Five powerful ways to enhance your marketing with an Automated Messenger Chatbot!
