Assignment 7. Audience Research

• Define the 3 channels you plan to use for the end of term project
• Select your core target audience
• Briefly explain why you chose these particular groups and research ALL their social accounts
• Compile them into a Twitter list and monitor the list daily to keep track of ongoing conversations among your target audiences
• Identify 3 influencers/ amplifyers you can target for extending the reach of you campaign beyond LAU
• List their social accounts, including the number of followers, and explain how they will help you reach you target audience
• Remember not all engagement pieces of your campaign need to be related to the topics of the show. Your campaign runs over 4 days so you should mix social posts that highlight the topics of the TV program with posts that provide a behind the scenes view of the production itself. Promoting our new journalism degree is one of our missions after all.
• Write up your audience research and respond to each of the points above. Explain why you chose specific groups and influencers as you target audience, how they will help you promote the talkshow and what kind of engagement items you think work best with these audiences and the platforms you chose.

Format: Post on Medium

Deadline: Nov 16th 2016 10 a.m