Audience Engagement

“That’s what engagement really is, the way I’ve studied it: A focus on, respect for and enthusiasm about the role of the audience.”(Three kinds of engagement: Outreach, conversation, collaboration. (2011). Retrieved November 13, 2016, from https://joymayer.com/2011/06/18/three-kinds-of-engagement-outreach-conversation-collaboration/)

Social Media in all its platform, stand as a very effective marketing and advertising element in a world of TV programs.

The Stream, being a daily television program that is a all about web communication, and getting useful information from the media, should be particularly interested in grabbing audience all over social media so that people would also help the show by spreading some news they’ve got, and other people would benefit from it. It is a win-win situation.

The Stream is active on all its social media platforms, from Twitter to Facebook, to AlJazeera page on Instagram. However, their Facebook page is the most active one, and the audience is mostly engaged to this particular platform.

Facebook, in this case is to a great degree capable at driving engagement, as they can directly get the audience to share and guide their companions to the show’s page. In order for their posts to be shared, The Stream uses handy information to be put on Facebook so that it grabs the highest number of audience and to reach a lot of people.

Some posts would be a question directed to the audience which makes a good channel of communication between the audience and the show cast so that they would know if there is anything to be adjusted on the show, or if the audience are interested in a particular topic, and the show would, then, raise it. This builds a great longer-term, deeper connections with the followers.

Twitter, in the world of The Stream, or any other tv programs is good for the live broadcasting, through the audience themselves and give instantaneous feedback. In which people tweet the show as it is running, and it makes other people involved in what is happening in the show. It also include the same content it posts on Facebook. However it is focused on the content of the show.

On an “Instagram-ical” note, The Stream is not very active. Since it uses the Al-Jazeera account to post its contents.

In terms of content strategies, The Stream uses, on all its social media platforms; Story Promotion since it gives out to the audience what is being portrayed in the show. Posting too often on Facebook page can lead to a massive decrease in organic reach, and this another strategy that was used by The Stream. Sharing sneak peaks of the latest work; this is the easiest strategy that should be made in order to create relevant content on social media. The audience loves seeing how the content is prepared. When they snap photos or videos or anything that happens behind the scenes, people will feel excited to have a “backstage pass” into your creative process, the Stream has practiced this strategy. Crowdsourcing is the strategy where the practice of obtaining needed ideas, answers, thoughts or opinions from a large group of people happens. The Stream has used this content category.

The main difference between the official website and social media platforms, is that in the former, the language used if more formal and journalist like. Where as in the latter, the language is more informal in order to get closer to the audience, and thus its a blogger’s-like spirit.

It used to be that the television only sat in your living room. Nowadays, the television, and its shows are taking over your phone, laptops, and computer. In which television has switched from being a solitary experience to an interactive one. This fulfils the purpose on social media, which is interaction, and in TV shows’ case it adds another purpose to it, and it is marketing.