Gorging on the digital news buffet

How to find immersive, interactive and innovative ways of reaching new audiences

Alastair Leithead
Nov 26, 2019 · 4 min read
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Photo by Tim Cooper on Unsplash
  • To four different countries to explore what the doubling of Africa’s population by 2050 might look like.
  • And it took us up two great rivers.
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Photo: Philip Davies
  • Through live events, e.g. taking the news out into the community like Pop-Up Magazine here in the U.S.
  • Finding the new software or hardware to make multiplatform storytelling so much easier. Like Shorthand, Holoscribe and MediaStorm.
  • Asking how long will it be before virtual reality is good enough, and headsets common enough to bring a media revolution?
  • Are algorithm-driven bots and audio assistants reliable curators of the future?
  • How can machine learning help us find what’s most relevant, but not corral us into an echo chamber?
  • How can news practitioners best mesh with (or untether from) the big technology empires to provide the most appropriate content to the biggest audiences?
  • Do our consumers even want new technology to tell them the news? Do we have to go even further to reach them?
  • And finally — and perhaps most importantly — how do we challenge the assault on truth through misinformation and disinformation? How do we get social media scrollers to ask “what’s the source” before they hit “share.”

JSK Class of 2020

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