Handmade premium Furniture concept store

Designer: Jaehoon Jung

Location: Busan, Korea

Busan is known for its beaches, hot springs, nature reserves and events such as the city’s renowned international film festival held each fall. Located at the southern tip of the Korea.

Honestly, Designer Jaehoon Jung is my brother. However, his talent is remarkable. We never got along well but I personally enjoy his design work a lot. And I am proud of him but also quite excited to announce that his business direction is heading to EU market finally. (Soon will be available on

Article below is how he described for his brand.

(Please also see some of his works!)

If we simply creating only. Then we will not be able to make any perfect. What is perfection?

A French writer Antoine de Saint-Exupery said,

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

We spend quite some time to reach the level of nothing left to take away. Speaking of which that moment is not just getting rid of stuff, it is rather to pursue the essence. We believe that you will discover the beauty of ‘Less’ via the moment we leave a space for the ‘Essential’ instead of “better to have” or through the balance between reason and emotion. Despite all these moments may not be exposed externally, we will keep the focus on what is truly important.

Until the everything touchable things become contactable to our life, we wish the less is the bigger value.

Google map

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