4 UX promises
During the process of develop a UX maturity for your product or service, it’s necessary to considerate below four stages starting from a useful solution and ending with a delightful one. Each one of them involve a different way of attraction for your final users and you will considerate one by one as a step by step in your UX strategy.
Useful
First, let’s talk about what does mean useful in UX design.
Usually, the useful term is applied when a solution provides content, features, or functions that meet common user needs; in short, the experience must be useful in all aspects.
At this point we’re not interested in how it looks, just how it works is the focus and most of the cases it doesn’t matter if solution looks fine or not.
As an example, an e-commerce website could include the capability to see if a specific product is in stock or not — a simply useful feature, but enough to satisfice a user need and create an initial experience.
Usable
Next step in the UX maturity level is usable, and we usually use this term once the solution provides functionality that is easy to use and intuitive, for which basic functions do not require much active concentration to accomplish.
At this point, all of our efforts are focused in not just solve user’s needs, what we need to do is solve in easiest way possible reducing processes steps or improving current process.
Given the e-commerce example just used, this could mean that the process to purchase a product is simple and quick, three steps at maximum.
Desirable
So not only does the solution provide useful features that are easy to use, but it also does so in a way that engages the user — often through great visual design, content, and copy.
Here’s where our final users evaluate our UX maturity level according how this one looks. Of course, is not huts enough how it works, at this point customer wants to use a well-designed and beautiful solution as part of the experience.
To continue with the e-commerce example, the capability to purchase a product online should be so compelling and enjoyable that users are likely to come back again sometime soon or even share the experience with others within their friends and family.
Delightful
Good UX designs enable experiences that are delightful.
Final step in UX maturity level is a delightful experience. At this point final users feels emotionally engaged with the solution. They feel as part of the process, empathize with the company objectives and evangelize about the smooth and enjoyable experience they had with others (friends and family), they usually like to talk about how is the experience.
Keep it in mind, a final user pretty well involved as part of the company objectives evolves into key stakeholder because far away, they will be our best promotors in public spaces or social networks, so identify and involve them into the next upgrade of our solution for sure that movement will guarantee our success.
