Innovation and Design Thinking — Part 03

Juan Pacheco
Nov 14 · 3 min read

Innovation and Design Thinking, turning ideas into tangible

When we talk about innovation and Design Thinking as a process that allows the development of creativity and disruptive thinking, one of the steps to take care is about what usually we call “Rapid Prototyping” as a method that allows us to shape our ideas in a way that makes them easier to understand to others.

Image for post
Image for post

Create visuals closer to your idea

Definitely all the text we write to describe an idea falls short when we can replace it with an image that will carry a much stronger emotional charge. Therefore, Rapid Prototyping helps to better understand the idea that you want to share

“Use a picture. It’s worth a thousand words.”

- Arthur Brisbane

Innovation and Design Thinking: Saving lives through simplicity

The problem

Usually, we want to test an idea and if its valid or not once we have developed a bulletproof concept, in a few words “when we feel that our arguments have covered all possible edges” is the perfect timing to test its validity.

However, waiting for all the answers to test the idea will only make the questions change.

What’s the advantage of making room to test rudimentary versions of your idea?

The advantage of testing initial versions within a process of innovation and Design Thinking is that it allows us to take corrections earlier, and thus favor the development of creative thinking so that we seek effective solutions to the situation that is being faced.

The solution

Prototypes help you learn from failure early and inexpensively, and invite others to react to your idea.

When we talk about innovation and Design Thinking, we mean to think in a disruptive way, from the earliest stages when we carry out Due Diligence to the execution or development of the new product or service.

That is why having prototypes becomes a matter subject, since they help us very quickly to solve problems.

What is Rapid Prototyping?

You can make anything tangible through Rapid Prototyping, a prototype that can be done in a few minutes and that will bring a clearer idea to your users than a script written on paper.

Think in prototype as accelerator within the innovation and Design Thinking process that invites others to experience your idea and helps them transform an abstract concept into a meaningful product or service.

Drawing is a foundational prototyping skill and one of the many ways you can make your ideas tangible. However, you are not required to be an expert illustrator to do a prototype. The important thing about Rapid Prototyping is that you can make simple graphics through lines and circles.

Sketch for thinking: take a pen and next to a piece of paper, start drawing.

Drawing is one of the many ways you can make your ideas tangible. The problem is that people think they are good at drawing or not. Actually, it is like any skill; It improves with practice.

However, the really important thing you must do to learn to draw is to start with a few light strokes.

Raising the pen is half the battle, and you’re already winning it.

Don’t worry about the quality. Focus on what you learn along the way. And have fun with it! At first, you are only drawing for yourself, and always seek to share an idea at a high level, do not pursue perfection

Include people in your sketches

Often in innovation and Design Thinking processes I see students or clients outlining what their idea looks like and how it works, which is fine. But it’s also important to visualize how other people will interact with your product or service. That nuance will help you consider your idea from a more human-centered lens.

Always remember that we design for people and we are human centered.

Image for post
Image for post

juanpacheco

Design Thinking coach and Senior UX Designer

Juan Pacheco

Written by

LATAM BDM (Business Development Manager) @ TCS Interactive | Design Thinking coach and Senior UX Designer, NLP practitioner since 2015. **opinions are my own**

juanpacheco

As Design Thinking coach, I’m working in product and service design from the visioning up to delivery. Unlearn things is a challenge, but so far is best way to create new one experiences.

Juan Pacheco

Written by

LATAM BDM (Business Development Manager) @ TCS Interactive | Design Thinking coach and Senior UX Designer, NLP practitioner since 2015. **opinions are my own**

juanpacheco

As Design Thinking coach, I’m working in product and service design from the visioning up to delivery. Unlearn things is a challenge, but so far is best way to create new one experiences.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store