Startup & Investor Matchmaking

Case Study: Sting Day 2019

Overview

Sting Day is an exclusive, invitation-only event for 400 carefully selected guests. In 2019 they celebrated a significant 10-year anniversary with their biggest feature of startups from various sectors (i.e. Health, Fintech, e-Commerce, Gaming, Deeptech and Sustainability) as well as Investors from over 15 countries. Sting Day powers the highest quality of networking in Scandinavia and we’re grateful and honoured to be their partners for the last few years (and beyond).

Opening keynote by Pär Hedberg, CEO and Co-Founder of Sting.

Objective

To facilitate relevant and meaningful matches between Investors and Startups for the purpose of investment, advisory, partnership, collaboration, growth and innovation. Through the editions, Sting Day has developed a reputation of ensuring only the most promising startups and relevant investors attend for top-level networking.

Solution: Match 360°

We powered the event with our award-winning end-to-end matchmaking solution Match 360°, which saw through the entire meetings campaign starting from matchmaking concept design, onsite meetings facilitation to real-time net promoter score calculation post event. Sting Day 2019 saw the largest attendee engagement to date with the following top stats over a 2-week period:

Match 360° 1:1 startup-investor meetings in action!

1. User Adoption
   We experienced an adoption of over 95% with 90% of the attendees having one or more pre-arranged meetings.
2. Meeting Potential
   There were over a thousand meeting requests sent, showcasing the tremendous interest in engaging top-level networking.
3. Platform Activity
   We analysed over 1,700 platform visits and an incredible number of profile views — over 6,000 views. All across a span of just 2 weeks.
4. Meeting Performance
   We facilitated over 250 1-to-1 meetings between startups and investors. 90% of the meetings were rated as highly satisfied.
5. Net Promoter Score (NPS)
   Sting Day achieved a (massively) positive NPS score of over 60%. They are deserving of a huge congratulatory shoutout!
6. Customer Satisfaction (CSat)
   Jublia achieved a mean CSat score of 4.4 / 5.0, validating our efforts and technology user experience.

Feedback

Great selection of investors and good opportunities to pre-arrange with the most relevant ones. This was probably the best use of my time at an event.
(Data Analytics Provider, Start-Up)

Good content, interesting companies, efficient way of meeting (startup) companies briefly, discussing with them at their stand, as well as bumping in to (other) Investors. I would love to be back next year!
(Venture Capitalist, Investor)

Relevant people, relevant matches, well organised and high positive energy. Thank you Sting Day. You were definitely the highlight of my week.
(Cleantech Innovator, Start-Up)

Congratulations to Sting Day for a successful 10-year anniversary!

Key Takeaways

Jublia closely partnered Sting Day to leverage on a myriad of insights and intelligence from our prior collaborations. The data that we’ve collected enabled our teams to better understand the networking behaviour of the attendees and helped engineer our matching recommendations to be highly personalised. The continuity of our partnership has been a principal factor to the successful execution of Sting Day’s matchmaking program and look forward to growing with Sting in the many editions to come!