Case Study: How Team Canada Enhanced their Fan Experience with Rover
Team Canada is comprised of some of the nation’s greatest athletes each competing on the world’s greatest stage, putting on an incredible display of athleticism.
Heading into the PyeongChang 2018 Olympic Winter Games, Team Canada was determined to find new ways to promote their athletes in engaging ways on digital.
To help with this, they used Rover to create over 60 mobile experiences during the four-month timeframe. Here are a few of the exciting stats that were generated from Nov 2017 to Feb 2018:
- 62 Mobile Campaigns
- 47,297 Total Opens
- 257,075 Buttons Clicked
- 309,568 Screens Viewed
“One of our main KPIs during the 2018 Winter Games was with regards to the fanclub and trying to improve the engagement we were offering our fans,” said Mark Nadolny, Team Canada’s Digital Product Specialist.
“Whereas we had simply relied on contesting in the past, we wanted to make it truly about engagement […] Rover was able to help with that!”
To learn more about how Team Canada enhanced their fan experience, download the full case study here.
