Use Case: Improving the Music Festival Experience with Beaons

There isn’t a major festival today that doesn’t include a digital component to enhance the experience. Many provide apps to their visitors to help them navigate the event, which can be made all the more powerful by providing the contextual relevance that beacons provide.

Objective

Enhance the festival-goers experience on mobile and drive incremental sponsor revenue.

The Deployment

For a large scale outdoor festival, we look for major zones where we need to push content. Often these will consist of elements like the parking areas, entrance ways, stages, vendors, and sponsor tents. Let’s take a look at an example map of a music festival.

The different types of locations mentioned are all present at this venue, so let’s see how we could map out a beacon installation to create several ‘Touchpoints’ to deliver content.

We’ve decided to create Touchpoints for the parking lot, regular entrance, VIP entrance, main stage and Samsung promo tent. Since we have multiple entrances in this scenario (Regular and VIP) we’ll create those as two separate Touchpoints in the Admin console instead of using one Master Touchpoint for the entrance. Let’s take a look at how our beacon configurations would look

As you can see, they all have the same UUID (account), Major number (location) with differing minor numbers (Touchpoints).

It’s also important to note that Rover’s content pre-load logic ensures your content loads before the festival ‘dead zone’, ensuring that visitors will see your beacon content regardless of their internet connectivity throughout the festival grounds.

The Experience

The first point of contact with our visitor is actually before they get into the venue. By saturating the parking lot, we can give a welcome message and a few reminders for people regarding what they can bring into the grounds.

When they actually get to the ticket gate, we alert them with a prompt to open the app to grab digital versions of their ticket.

One of most useful elements of the Rover Admin console is being able to quickly change content as needed. A good example of this is when we present the schedule for a nearby stage. Should there be any scheduling changes with the lineup, there’s no need for any app update, just make the changes in the Rover dashboard.

Allowing sponsors to take advantage of your beacon infrastructure is a great way to increase sponsor revenue, while providing contextually relevant information to your visitors. In this case, when someone enters the Samsung tent, we give them a special code to enter an exclusive contest draw.

Content & Design

As mentioned, Rover allows for easy and quick updates. By setting up sponsors with limited access to only certain touchpoints, you can let them manage their own content. Design templates help to ensure any content they create will always adhere to your brand guidelines

Analytics

Analytics gives you line of sight to how many attendees viewed your beacon content and what stages saw the most traffic. It’s a great way to get a sense of where people went and how long they stay there for. Plus individual card content performance helps you understand which content your visitors responded to the most!