What does a location-enabled fan experience on mobile look like?
I often get asked about specific applications and use cases for beacons and proximity technology. Unfortunately, there is no silver bullet experience that works in all verticals, nor is there a ‘one size fits all’ experience that works within a vertical.
The way location-aware content should compliment your customer or user experience, should be an extension of the experiential fundamentals you’ve already established. Whether discount focussed or all about surprise and delight experiences, you’ll want this strategy reflected in how you use location and proximity on mobile.
We are fortunate enough to work with a number of professional sports teams and we get to see some very creative applications of each teams fan experience objectives, translated to their mobile proximity strategy.
From driving native functionality, to navigation, giveaways and trivia-based engagement, more and more teams are doing it right!
This short video gives a look at how Rover can empower teams to create engaging mobile experiences that compliment game day.
Enjoy!
PS if you’d like to talk about how Rover can help with your fan experience, send us a note at info@roverlabs.co
