The Millennial generation is now the largest group of consumers, surpassing even the Baby Boomer generation. These consumers want to get behind brands they can trust and feel connected to. They value the opinions of their friends & influencers and, in fact, are more inclined to make purchase decisions based on the recommendations of those they trust. That is why influencer marketing is essential to any marketing strategy. Built on the foundation of trust, influencer marketing is a compelling, effective way to connect brands with consumers.
On January 26, Brittni Kinney (Influence & Co.) and Russell Wilde (Julius) will provide tips on how to practice effective influencer marketing so you can start implementing influencer marketing into your overall marketing strategy and see more trust between your key audiences and your brand.
In our webinar, you’ll learn:
- Why influencer marketing works and why more brands are using it
- What obstacles to be prepared for
- What you need to do to defeat those obstacles
- Tips that will help you practice impressive influencer marketing
Julius is an influencer marketing platform that provides marketers with rich social data, advanced search capabilities, and the campaign management tools required to organize a successful influencer marketing strategy.