Campaign Check-In: 3 Musketeers Says to #ThrowShine Instead of Shade
For more information about Julius or our blog, please contact Russell Wilde Jr.
It’s the end of 2016, and it’s definitely been a controversial and heavy year for many. 3 Musketeers, a chocolate bar staple, has challenged everyone to break through the negativity and instead of throwing shade, #ThrowShine. The campaign targets younger demographics to share positivity and encouragement with their peers. It started with a cute Youtube video series of teens in school talking to their crush or helping with an art project, and has now spread to Twitter and Instagram.
Influencers such as Shonduras, Joshua Evans, Jennifer Veal, Chelsea Briggs, Patrick Quirky, and Christine Riccio took part in the campaign with the hashtag #ThrowShine, encouraging their followers to uplift and empower each other, show some love, and tag their friends in these positive posts.
Why is it such an effective campaign? It’s hard to be a teen, especially in the world of social media. There’s a lot of pressure, negativity, and “shade” online, and this is a refreshing step away from that. It’s also the right step forward for 3 Musketeers, creating a dialogue on social media with influencers and teens in such a positive light. It’s meaningful and genuine, which is exactly what fans and followers of digital influencers appreciate when seeing their favorite Youtube or Snapchat star partner up with a brand.
Julius, a Thuzio solution, is a SaaS influencer marketing platform that provides marketers with rich social data, advanced search capabilities, and the campaign management tools required to organize a successful influencer marketing strategy.
For more information about Julius, our influencer marketing software, or our blog please contact Russell Wilde Jr.
