Campaign Check-In: Lipton’s #BeAMaker Campaign featuring Us The Duo
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A quick Google search of “authencitiy in influencer marketing” returns nearly 700,000 results. Within that search, there are thousands upon thousands of think pieces about ‘the importance of authenticity in influencer marketing’ and ‘x steps to authentic influencer partnership.’
While it’s important to know that authencity is imperative, it’s even more vital to understand what exactly authentic content looks like. A recent campaign that has particularly caught my eye is Lipton’s #BeAMaker intiative.
These two videos by Us The Duo perfectly show how to integrate a brand within content that one’s audience would normally expect from the influencer. These two videos from Us The Duo as part of the #BeAMaker campaign are genuine and captivate the essence of Michael and Carrissa.
While the posts tie back to the brand and the campaign itself, they do not come off as over sales-y. The content is not about the brand, but about the #BeAMaker initiative that looks to highlight creative and passionate teamakers and other people who are actively purusing their dreams.
Influencer marketing isn’t about having Instagram models post about your brand, it’s about involving creators in content that resonates with your initatives as well as their audience. Not only do these two videos provide value to Lipton, they also give Us The Duos followers a glipse into their personal lives and the passion they have for music. Overall, this is a fantastic example of how brands can build a campaign around the real live events and life stages of creators.
Julius is an influencer marketing platform that provides marketers with rich social data, advanced search capabilities, and the campaign management tools required to organize a successful influencer marketing strategy.
Request a demo of the Julius influencer marketing software, or read more about digital creators on our influencer marketing blog.
