How the “Oreo Dunk Challenge” was catalyzed by influencer marketing

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Oreo recently launched a sweepstakes called the “Oreo Dunk Challenge” in an attempt to encourage people to post pictures and videos of themselves to social media with the cookie. The contest urges individuals to post a picture or video dunking an Oreo cookie into a glass of milk to Instagram, Twitter or Facebook using the hashtag #OreoDunkSweepstakes. People who enter have the opportunity to win $2,000 and a VIP trip to an “Oreo Celebrity Dunk Event”.

In order to catalyze the campaign, Oreo was sure to get social media influencers involved to create videos of their best “dunks.” Actor Josh Peck was one influencer to participate with his video post on Instagram. Josh’s amazing trick shot, paired with his bubbly personality, made for a great mini ad placement for Oreo.

David Lopez, another influencer with a huge following, posted a video for this campaign as well. He is known for his humor and filmmaking skills, and his post was entertaining as well as authentic to his brand.

Danielle Jonas, with over a million followers, is another influencer to participate in this campaign. Her post received over 200,000 views, where she used her humor by running on a treadmill and attempting to dunk an Oreo cookie.

Oreo introduces this sweepstakes in an attempt to activate the masses on social media. By urging people to create content as part of the campaign, they have generated a huge amount of organic content and interest. Oreo and 360i have put together a bunch of awesome campaigns over the years, and the #OreoDunkSweepstakes is another example of their great work.

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