vInfluencer Marketing 101: Creator Definitions

For more information about Julius or our blog, please contact Russell Wilde Jr.

Influencers come in all shapes and sizes. Prior to starting your influencer campaign, it’s important to know whether your brand is looking to work with a mega-celebrity or a micro-influencer. In today’s post, we take a look at some of the common ways to differentiate various creator types.

Micro-influencer: We define a micro-influencer as a social media creator with a topic specific audience with between 1,000 and 25,000 followers on their preferred platform. Micro-influencers create high-quality, niche content resulting in low-cost, yet impactful and engaging content.

Example: Afroza Khan

Celebrity: A traditional celebrity is an influencer who has gained a notoriety due their fame in arenas outside of the social media world. Celebrities are generally musicians, actors/actresses, or athletes. The line of celebrity versus social media star can be blurred when an influencer transitions from the digital world into the world of traditional celebrity.

Example: Taylor Swift

Digital Influencer: Digital influencers are individuals that have increased their social presence by creating content that engages audiences and has the ability to affect opinions or change behaviors because they are trusted sources of information amongst their followers in a specific category.

Example: Jenna Marbles

Creator: A creator is an influencer who has gained a social media following because of the content they share. They are seen as individuals who create or direct high quality content that cannot easily be replicated.

Example: Mike Platco

Expert: An expert is an influencer who has gained a social media following due to their expertise in a specific genre or category. People follow them to learn and gain tips, tricks, and/or recommendations.

Example: Vsauce


Julius is an influencer marketing platform that provides marketers with rich social data, advanced search capabilities, and the campaign management tools required to organize a successful influencer marketing strategy.

Request a demo of the Julius influencer marketing software, or read more about digital creators on our influencer marketing blog.