Julius Influencer Marketing Case Study with Access Sports Media

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By: Bryn Sanders

Influencer marketing isn’t just about having creators post photos of themselves holding up your product. It’s about showcasing your brand in a way that resonates positively with an influencer’s audience. Julius subcriber Access Sports Media sought to do just that with their Google Photos campaign.

The social component of the campaign involved finding influencers within certain key markets to post on various channels. The overarching goal was to spread the message that Google Photos is the best and easiest way to store, search and catalog photos.

Using the #EasyThrowback hashtag, the athletes engaged their audiences every Thursday for six weeks, posting a throwback photo that was consistent with the overall Google campaign theme for that week — Music, Sports, Halloween, Family, etc.

Utilizing the Julius platform provided ASM with the expertise to pitch and close the deal, and then execute it in an efficient and productive manner, saving time and resources while producing a simple and turnkey solution for our client. In total, ASM saved 3 hours of work time by leveraging Julius.

For more on the campaign, you can check out the full case study here.

Julius is an influencer marketing platform that provides marketers with rich social data, advanced search capabilities, and the campaign management tools required to organize a successful influencer marketing strategy.

Request a demo of the Julius influencer marketing software, or read more about digital creators on our influencer marketing blog.