The Superfly Fly Filter: Our Guide to Influencer Marketing
This post is an intro to a piece originally published on the Superfly blog. To read the full post, click here.
Superfly, a Julius subscriber, is an entertainment and creative company with offices in New York City, San Francisco and Chicago. They are the co-creators of @bonnaroo & @sfoutsidelands
Consumers are smarter, more tech-savvy, and more overwhelmed with choices than ever before. It’s this immense clutter and inherent distrust of traditional advertising that’s given rise to Influencer Marketing — promotion and endorsement of a brand by a recognizable personality, whether a celebrity or social star. Our influencer team knows a thing (or seven) about successful engagement, so check out our simple guidelines before you hit the DM’s.
1. Find the right fit.
Select influencers whose passions, goals, and audience align with your brand vision and who are excited to work with your brand.
2. Engagement matters.
Think beyond celebrity and network size. While reach is important, engagement can be more telling of true influence.
3. Understand what your brand can offer.
Identify your brand assets that can be valuable to the influencer’s goals and utilize them to build the relationship.
4. Collaboration is key.
Influencers know their audience best. Trust their perspective and creativity while keeping a transparent dialogue around brand goals and creative direction.
Julius is an influencer marketing platform that provides marketers with rich social data, advanced search capabilities, and the campaign management tools required to organize a successful influencer marketing strategy.