The Marketplace Comparison Tool: Why is it needed?

Julia Kush
July RoR
Published in
3 min readMar 9, 2018
The Marketplace Comparison Tool: Why is it needed?

Designed by the Roobykon Software team Marketplace Platform Advisor is already a well-known tool among entrepreneurs. This free tool is really useful for anyone who plans to start an online business related to the sell and buy transactions. Marketplace Platform Advisor helps you to solve a series of issues and make the right decision in choosing the platform for the future successful marketplace.

It’s a great way to start!

Regardless of your technical knowledge, with Marketplace Platform Advisor you can run the business in the right direction bypassing the long and tedious search through untrusted or advertising sources.

But at the beginning, young entrepreneurs may face a fairly common problem which is rather difficult to solve when using only Marketplace Advisor. I mean, the problem of choosing between several proper platforms. Of course, it’s the best to ask the help of the experts, but you can also try to solve this yourself, using a free tool created specifically for comparison platforms for marketplaces!

It’s called Marketplace Comparison Tool, and it is very easy to use.

To compare two platforms you just need to type the name of each platform in the boxes 1 and 2. The tool also has dropdown menu (0) from which you are asked to choose which types of platforms you would like to compare (e-commerce, service, project, or all three). Once you’ve made your selection of platforms, you’ll see all the key variables related to each of your choices, arranged side-by-side for easy comparison.

You can analyze two platforms according to the next thirty parameters:

  1. Advertising Management
  2. Affiliates Management
  3. Catalog Mode
  4. Coupons Support
  5. Custom Content Pages
  6. Custom Product Fields
  7. Demo Link
  8. Documentation URL
  9. Individual Vendor Storefront
  10. Language
  11. Localization
  12. Order Moderation Type
  13. Marketplace Type
  14. Mobile Optimazed
  15. Multivendor Shopping Cart
  16. Payments Escrow
  17. Payments
  18. Pricing Model
  19. Product Bulk Export
  20. Product Bulk Import
  21. Provider Geolocation
  22. Provider Name
  23. Provider Site
  24. Revenue Generation Model
  25. Site Map Generation
  26. Robots.txt Files Supported
  27. Time Units Support
  28. Time Unit Type Settable Per Listing
  29. Type
  30. Wish Lists

The set of variables presented in this tool allows you to make a choice in favor of the platform that is most suitable for your marketplace type and purposes.

In conclusion, I want to summarize all of the above in 2 consecutive actions that can be done absolutely free of charge and which lead to the proper choice of a platform for the marketplace:

1. Use the Marketplace Advisor tool to pass the survey and find the most suitable platform for your marketplace. Do this several times, changing some parameters to increase the chance of hitting the target.

2. Go to Marketplace Comparison to compare the detected platforms and determine the best option for your future profitable online marketplace!

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Julia Kush
Julia Kush

Written by Julia Kush

Want to develop your business in a profitable direction? This blog contains useful e-commerce tips: https://roobykon.com/blog/categories/marketplaces