Helping Shyp Scale Up And Go Nationwide
Junior partnered with Shyp to help the company expand its offering nationally, rolling out a price comparison service and self-service business model.
Junior is proud to have partnered with Shyp to launch its new nationwide price comparison offering and self-service web experience: Shyp.com. The San Francisco startup is one of the key players in the on-demand economy, helping its customers take the hassle out of shipping by summoning a courier to their doorsteps to pick up, pack and ship items via FedEx, UPS, or USPS all through an app.
We were huge fans of Shyp before working with them — they provide an incredible product and service — so it was no surprise that Shyp has large, growing and devoted customer base. But, given that the company is only three years old, the service has had limited geographic reach (currently available in New York, Chicago, Los Angeles and San Francisco). How then to scale to all of the US in short order?
The answer, a brand new Shyp.com that showcases Shyp’s price comparison service — “the Kayak of shipping” — and new self-service business model.
Working in deep collaboration with Shyp’s marketing and product experience teams, Junior helped design and develop an entirely new experience enabling individuals, small businesses and enterprises to utilize Shyp’s price comparison technology to find the lowest prices across a range of providers, pay for shipping and print labels — from any device.
Employing our sprint-based creative methodology, Junior was able to bring the entirety of its full-service offering to Shyp’s challenge — providing strategic, creative and technical development. We began with research and data mining to better understand the behaviors of Shyp’s end users — individuals, small businesses and enterprise customers. We built on Shyp’s key strategic insight: that for most customers, the trickiest part of shipping isn’t packing or carrier pick-ups, but navigating the complex shipping ecosystem so that their packages are delivered in the most cost effective manner possible. We then created a deeper understanding and model of customer behavior through quant and qual research, working closely with Shyp’s research team.
Our design team then worked closely with the Shyp marketing and product teams to create and test rapid user experience and visual design iterations where special attention was paid to crafting a seamless, intuitive experience for a broad range of customers, all of whom had very different needs. For example, we needed to design an experience that was just as easy and delightful for the student who needs to ship their bicycle across the country, to the small business owner looking to simplify their fulfillment process, to enterprise customers looking for deep workflow integration, to side hustlers building their business through eBay.
All of this was underpinned by the development and integration of a content management system that will enable Shyp to rapidly and effortlessly scale its website to meet its evolving business needs. In addition, we worked closely with the Shyp engineering team to elegantly adapt their API for the price comparison estimator, which enables any user — whether or not they are Shyp customers — to find the best rates for all of their shipping needs.
We encourage you take Shyp’s new offering out for a spin at Shyp.com. And for more information about Junior, please visit us at Junior.io.
