A tall order — Ep 2
Your objective is to build a viral product that is used for work by 100 million users within 5 years.
Say what!?!?!
“Your objective is to build a viral…”.
Ok, ok, I heard you the first time. Viral product; 100 million users; 5 years. Easy peasy, lemon squeezy.
Dream big or go home
One of the many things I admire about Alex is that he dreams big — really big. He knew that the voice over market was small; he knew there was a limit to our growth.
It was time to stand up and face the music:
- Option 1: lie to ourselves and pretend that we’re creating a positive global impact on mankind as a voice over company.
- Option 2: take big risks and make big investments outside of voice overs to grow our product lines.
As far as I’m concerned, Option 2 was the only logical choice. Life is too short to dream small.
Today I find myself as the leader of one of three teams at Torre Researrch.
- Team Keplerr: lead by Amaury
- Team McGyver: lead by Andrés (sorry Andrés, I couldn’t find your Twitter)
- Team Leonarrdo: lead by yours truly
And yes, the double r’s are still on purpose.
Our mission: to experiment with innovative ideas and launch new products (basically build a startup within a startup).
This is the dream job!
At first glance, the role seems all fun and roses.
But lean a little bit closer
See that roses really smell like boo-boo
Yeah, roses really smell like boo-boo
But lean a little bit closer and you’ll get a whiff of the pressure on our shoulders.
Build a viral product that is used for work by 100 million users within 5 years
Yup, we basically have to build the next Facebook.
Have you tried to build the next Facebook? It’s really not that easy.
We have 1 year to hit a 7% week-to-week growth rate for 3 consecutive months
I started my role in July of 2016. This means that as of this writing, I only have 8 months left to achieve a 7% week-to-week growth rate.
What happens if I don’t hit the deadline?
It’s unclear. We started with four teams at Torre Researrch, and now we’re down to three. Needless to say: we better hit that deadline.
Dreamers gonna dream,
Jun Loayza
