The idea — Ep 3
Imagine a tribe, a tribe full of carnivores. And amongst this great, proud tribe of carnivores, you’re the only vegetarian.
You feel lost — alone. Is there no one in this world that shares your values, dreams, or interests?
Picture more carnivorous tribes, each one with a lonely vegetarian.
At an island not too far away, there’s an island with a festival happening next weekend. It’s the Vegetarian Festival, and it’s a place where vegetarians can gather and meet others who share the same values.
At the end of the festival, each vegetarian returns back to their tribe, happy and fulfilled because they know they’re not alone in the universe.
What is the greatest value you get from events and conferences?
I asked the above question to over 11 people; unanimously, they all identified “relationship building” as the greatest value.
If the value from in-person events and conferences is the people you meet, then why do online events and conferences focus on the webinar model?
Webinars suck: you’re stuck listening to someone talk for 30 minutes to an hour and there is no effective way to communicate with attendees. Why listen in real time when you can just listen to the recording later?
Brrief is born
Brrief is an online gathering of people that share a similar interest. Brrief is different for the following reasons:
- Communication is done exclusively through chat: no audio or video
- The platform focuses on the many-to-many model: there are no presentations, slides, or webinars
- It’s an online meet-up, so all conversations are conducted in real-time
- Meet-ups last for 1 hour
Next steps
My next steps are to validate the product opportunity and the product solution. For an MVP, I’m using Eventbrite (for the event management platform) and Slack (for the real-time chat platform).
If I succeed in validating the product opportunity and the product solution, then I’ll move to building our own platform.
I’d ask for you to wish me luck, but I doubt I’ll need it,
Jun Loayza
Never mind… please wish me luck.
