101+ Best Brand Strategy Resources

The best brand strategy resources on the web, including the top courses, books, podcasts, communities, frameworks, models and more.

Have another one to add? Let us know.

Related: See our top logo design resources.

Top Brand Strategy Resources

Click to jump to your preferred section:

• Courses
• Books
• Podcasts
• Communities
• Frameworks & Models
• Insight Gathering

Best Brand Strategy Courses

• Brand Master Secrets
• CORE
• Activate Your Strategic Brain
• eResonaid
• Story Brand (SB7)
• LEVEL C
• Mark Pollard’s Brand Strategy Class
• View all brand strategy courses

Free Brand Strategy Courses & Resources

• Skillshare — Type in ‘brand strategy’ into their search (Includes 2 months free trial)
• Archetypal Branding on Udemy — 1.5 hour course on brand archetypes
• Strategyzer — 30+ downloads & videos that you can use to better design, test, and assess your business
• The Futur’s YouTube Channel — See their video on How to become a brand strategist

Best Branding & Brand Strategy Books

• The Brand Gap (also Flip & Scramble) — by Marty Neumeier
• Building a StoryBrand by Donald Miller
• Creative Strategy & the Business of Design by Douglas Davis
• This is Marketing by Seth Godin
• Burn Your Portfolio by Michael Janda
• Pricing Creativity by Blair Enns
• The Win Without Pricing Manifesto by Blair Enns
• The E-Myth Revisited by Michael E Gerber
• Brutally Honest by Emily Ruth Cohen
• Bigger Than This by Fabian Gehyrhalter
• Brand Fix by Kady Sandel
• Storategy by Matt Davies
• For more, see our list of the best brand strategy books

Best Brand Strategy Podcasts

• Hitting The Mark
• Brand Strategy Podcast
• Let’s Talk Branding
• Logo Geek
• More branding podcasts

Best Branding & Brand Strategy Communities

• Just Creative Facebook
• The Futur
• The Futur Pro Group (Paid)
• Brand Master Academy

Other Brand Strategy Resources

• A list brand strategy resources compiled by Stef Hamerlinck
• Strat It Up by Julia Braga ($25) — Julia’s framework + worksheets for developing resilient brands. Perfect for start ups, small businesses, and brand designers who want to learn how to develop their own strategy.

Best Strategy Frameworks & Models

Thanks to Stefan of Let’s Talk Branding for these resources below.

• The Brand Spectrum — a look at a brand strategy project.
• The Brand Key — Important aspects of a brand within a visual shape.
• Swot Analyis — SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework.

Value Proposition by Geoff More

For [your target customer]
who [statement of need or opportunity]
our [product/service name]
is [product category]
that [statement of benefit]

Example: For chicken farmers who lose a lot of their flock to predators, SuperCoop’s rugged and connected coop is a simple and effective way to keep the foxes out of the henhouse.

Best Insight Gathering Resources

• WGSN: the leading website in trend reports in different industries. The full reports are paid.
• LSN Global Macro trends & micro trends.
• JWT Intelligence: Tons of free content in many different industries such as tech, lifestyle, food & drink
• CB Insights: Data driven research, great visualisations on many different industries.
• Reddit has many sub groups to explore to gather insights.

Have a brand strategy resource recommendation? Let us know.