Top 5 Digital Marketing Tips For Small Businesses
Starting any business is easy. But starting a business which is positioned for success and probably restricted by a shoestring budget has proven to be a challenge. Luckily, the internet offers thousands of tips on digital marketing for small businesses to help entrepreneurs grow their businesses without burning the candle on both ends.
Where to start?
When you start a business, you need to look beyond the dreamy potential of your awesome idea and accept the immediate responsibilities you’ll be given. As competitive as you want your idea to be, business knowledge is key to keeping your business running. If you learn about digital marketing for small businesses and you understand your customers, you’ll be able to slowly map your journey to success.
Success doesn’t happen overnight. Once you have a bee in your bonnet about a feasible idea, you need to define your goals and objectives by creating an in-depth business model and strategy to effectively execute your idea. When you’ve done that, you’ll need to explore the internet’s offerings to see how you can leverage online tools to create brand awareness and generate engagement for your business.
Digital marketing tips for small businesses to consider
Digital marketing, when compared to traditional methods of marketing, allows you to reach more people for less. With the right know-how and the following tips, you can use digital marketing as a cost-effective approach to connect with a greater audience and promote your items online with ease.
Here are a few digital marketing tips to consider:
1. Mobile optimization for the win
More people are using smartphones. In fact, during 2018 it’s been shown that 52.2 percent of all website traffic worldwide is being generated by mobile phones. This is up from 50.3 percent in 2017, according to Statista. Think With Google has also announced that “if people have a negative experience on mobile, they’re 62 percent less likely to purchase from you in the future — no matter how beautiful or data-driven your marketing campaigns are”.
Based on these two studies, small business owners need to optimize their websites if they want to grow their customer base, generate traffic and convert more leads. A digital presence and a fast-loading website are two key elements that can make or break your brand.
2. Real-time customer service
Chatbots are starting to dominate the digital space because of the 24-hour availability you can offer your customers.
People prefer to be texted, and the easier the communication channel, the more convenient it is for your customers.
Many people spend most of their time on their mobile phones reading about the latest news, shopping online or catching up with friends. So, if customers are able to switch between applications, or ideally contact you in-app on Facebook Messenger or on your website, you’ll be able to add a unique touch to your customer service and experience offering. This will leave customers happy, satisfied, and coming back for more.
3. Make use of big data and artificial resources
With digital marketing tools such as big data, you now have the power to analyze your campaigns and adjust them according to the feedback you receive. For instance, you might find that a particular social media post or SMS marketing campaign has performed well because of the content used to explain the product or service on promotion. Based on the results you generate, you’ll be able to analyze your customers’ behaviors and use predictive targeting to market according to those customer preferences. While any tool used to generate in-depth insights or assist your business in growth is expensive, you cannot afford to miss out on these opportunities. Don’t expect to be competitive if you’re not utilizing the correct techniques to move your business in the right direction and meet your customers’ needs.
4. Become socially savvy
From spreading awareness to generating traffic for your website, social media can take your business to new heights. You can make use of the promotional advertisement features at an affordable cost to boost your posts and share your unique ideas with the world. Literally with the world. Social media, much like SMS marketing, is a rewarding and effective marketing tool.
With minimal costs involved, you’re able to reach the masses and see what people are saying about your brand. Based on these findings, you’ll be able to tweak your marketing approach accordingly and start the retargeting process. Make sure that you post regularly to remain consistent and to create brand visibility. It’s also important to note that the content you share is not all about you. Share information that adds value to your customers’ lives.
5. Make content the king of your brand
When creating content for your brand, be sure to create a content marketing strategy that supports search engine optimization (SEO). Content and SEO go hand-in-hand and therefore they need to complement each other in the posts, articles, and other communication pieces you produce.
Make sure you deliver content that represents your brand and speaks to your customers.
This vehicle will be able to grow your brand and create awareness on Google like no other. So, think about the message you want to portray and try to base it on the most relevant keywords for your offering. With the right approach, SEO can offer you yet another cost-effective brand boost that provides long-term, measurable results. Over time, your visibility and organic visitors will start to grow.
Invest today for a better tomorrow
Digital marketing will never be a thing of the past. By making use of the above-mentioned tips to improve your business positioning, you will be able to succeed. Whether you’re simply looking to launch your idea, or you have already and can’t seem to market it correctly, these tips should be a foundation for your small business.
SMS marketing and chatbots are ideal for small businesses as they allow you to personalize your approach. From there on, with the right tools to monitor your interactions and tweak your approach, you’ll be able to reach local and global customers that can help transform your business. To learn more about SMS marketing and why it’s important when growing your small business, have a look at our recent article on the topic. It also highlights some best practices for SMS marketing which will help you get it right from the get-go.
