Introducing Just Egg, New Funding & Sustainability Metrics
Today was a big day for JUST. After years of hard work by our talented team, we launched Just Egg. Its magic ingredient? A 4,400-year-old legume called the mung bean that magically scrambles like an egg.
“Not everyday you see something that blows your mind.”
— José Andrés, acclaimed chef and restaurateur*
Just Egg tastes like egg, is free of cholesterol and its ingredients require less water and emit fewer carbon emissions than conventional eggs. The product, which has already won acclaim from notable chefs and food enthusiasts, will be rolling out in our hometown of San Francisco and expanding to additional locations and cities in 2018.
We certainly didn’t invent the mung bean or teach a single farmer how to grow it. We were lucky enough to find something that has already impacted our food system for thousands of years and turn it into a meal that will impact it for thousands more.
The debut of Just Egg is a major milestone for us. In the last four years, we’ve grown from zero to 100,000 points of distribution, releasing some of the fastest-selling products in several categories. And the multi-billion-dollar egg industry, with one trillion eggs laid globally last year, represents one of the largest and fastest growing segments of the global food system.
As part of this landmark launch, and to ensure the product’s rapid expansion, we’re thrilled to announced that Radicle Impact and Blue Horizon, two firms that invest in systemic social and environmental impact, will be investing in alongside other mission-driven investors. The capital will be used to scale Just Scramble, among other uses.
“Our vision requires global partnerships across disciplines and we’re grateful to have our new investors join Mitsui, Temasek, Founders Fund, Horizons, and other long-term partners in achieving our mission to build a world where everyone has the chance to eat well.”
— Josh Tetrick, co-founder & CEO
We also announced sustainability metrics for all of our products today* — including Just Egg, the ingredients for which save more fresh water than conventional egg products and emit fewer greenhouse gases.
By choosing JUST products like Just Mayo, Dressing, Cookies and Cookie Dough over other leading brands, consumers helped save upwards of 254,000,000 gallons of fresh water between January 1 and October 31, 2017 — enough to fill more than 12,722 swimming pools. They’ve also helped avoid emitting over 2,511 metric tons of greenhouse gas emissions — the equivalent of more than 196,120 cars kept off the road for a day. On top of that, consumers have eliminated the need for more than 3,947,592 eggs.*
“Our ingredient metrics and unique methodology can help make existing and future products more sustainable and we’ve begun reviewing additional factors like soil health, overall fossil fuel use and fertilizer run-off among others. Ultimately, we want our environmental impact work to encourage stronger sustainability analytics across the food industry.”
— Udi Lazimy, Global Plant Sourcing Lead
Read about Just Egg here and our sustainability efforts here.
Today’s full press release is also available here.
* More details about our sustainability methodology, including a technical report and third-party validation statement can be found here.
