J.B. Smoove Helps Kick Off “Really Good Eggs”Campaign
Over the past week or so, you might’ve seen the debut of our new “Really Good Eggs” campaign while watching TV or visiting your favorite website — and you may recognize the voice of comedian and JUST Egg mega-fan J.B. Smoove, known for his role on HBO’s “Curb Your Enthusiasm,” which returns for an 11th season this month.
In each spot, our friend J.B. puts viewers in the center of a different morning scramble. Viewers meet Wayne, who had a big night out and just wants a “bomb fluffy egg sandwich;” Jane, who is up “too frigging early” making eggs for toddler Tommy; and Kelly, who “after years of swiping right on the wrong dudes” is smitten with the man of her dreams who happens to be vegan. Check out all three ads here or watch them below.
While we make eggs from plants because we’re on a mission to create a more fair and just food system, our goal with these ads was to capture real, often hectic modern breakfast moments through a diverse lens that broadens perceptions and makes everyone feel that no matter where they are on their dietary journey, if they like really good eggs, they’re with us. We hope you enjoy the ads as much as we enjoyed making them.
But there’s more! Eye-catching “Really Good Eggs” billboards will appear this the fall in cities across America and in-store and curbside advertising will reach shoppers at thousands of brick-and-mortar retail locations. We’re also partnering with some of our favorite food influencers across popular social platforms who’ll show us what they’re cooking with JUST Egg.
Keep an eye out for our campaign near you, and share your recipe for #ReallyGoodEggs on social media!
