JUST Builds European Network with PHW Group & Eurovo Group

Last summer, we announced that JUST had entered into an agreement in principle with Eurovo Group, the European leader in the production of eggs and egg products, to bring our award-winning, plant-based egg substitute to consumers across Europe. Today, I’m proud to share the news that German poultry player PHW Group will join us in accelerating the adoption of JUST Egg in key markets, once it is available to European consumers.

Under the arrangement, Eurovo will manufacture and sell the product and PHW will leverage its vast sales and distribution network to reach even more customers in the retail, foodservice and hospitality industries. In the four months since launching JUST Egg, we’ve sold the plant-based equivalent of three million chicken eggs — primarily in the United States — and we’re eager to have a presence in Europe and continue building out our plans for China and broader Asia.

JUST was founded on the belief that fresh thinking, technological and culinary innovation and partnerships between startups and established companies could change our food system for the better. JUST, Eurovo and PHW will put that idea into practice and allow us to reach countless European consumers.

Here’s what Peter Wesjohann, CEO of the PHW Group, had to say:

“It’s great news that PHW will be able to offer JUST Egg to European consumers — a product that has exceeded all expectations in the United States and is on a par with conventional eggs. We will use all of our sales experience and market knowledge to ensure that JUST has the best possible debut in Europe.”

Siro Lionello, President of Eurovo Group, added:

“Being able to count on PHW’s distribution network and knowledge of key markets, together with our commercialization and production operation, will allow us to reach more consumers in a shorter period of time with JUST Egg.”

Subject to regulatory approval, the first JUST products in Europe are expected to be available in the fourth quarter of 2019.

— Josh Tetrick, co-founder & CEO

February 2019