Calling all Canadians: Our toaster-ready folded JUST Egg is hitting the shelves of leading retailers across the country just in time for Easter. In fact, more than 1,000 stores will be carrying the top-selling product by April, with some exciting restaurant partnerships on the horizon too.
For now, look for us in the frozen aisle at select locations of Buy-Low Foods, Loblaws, Metro, Save-On-Foods, Sobeys, Safeway and Walmart as well as all Whole Foods Market Canada stores and a number of independent grocers. We’re also in the final stages of regulatory review for our pourable format — perfect for scrambles, omelets, quiches, stir-fries and baking applications.
JUST Egg’s debut comes at a time when Canadians are looking for convenient, high-protein breakfast options and satisfying snacks at home. NielsenIQ reported a 31% increase in plant-based sales in 2020 and market insights firm Maru/Matchbox found 33% of Canadians are eating plant-based foods three to four days a week. At the same time, Canada’s new food guide recommends plant-based protein as an important part of a healthy diet.
For more information about JUST Egg’s availability in Canada, please visit ju.st/canada.
