Today we’re pleased to share the news that we’ve partnered with Infinite Foods, Africa’s premier go-to-market platform for leading plant-based food brands, to launch JUST Egg Folded in the South African market. The product is the first plant-based egg to launch in Africa and will be sold in retail as a box of four in the frozen foods aisle.
The toaster-ready and convenient JUST Egg Folded will be available at all Wellness Warehouse retailers across South Africa and on select restaurant menus in greater Cape Town, Johannesburg and Durban. It will also be available via Infinite Foods’ e-commerce site at www.infinitefoods.com/shop.
“Eat Just is an innovative company on the forefront of food technology, making them an amazing partner to help Infinite Foods address the food security, health and sustainability issues we face in Africa. We are excited about the opportunities this partnership creates as it speaks to Infinite Foods’ ethos to create socio-economic sustainability, advance a plant-forward lifestyle and leverage technology to bring great products to market,” said Michelle Adelman, Founder and CEO of Infinite Foods.
“Infinite Foods is the ideal partner for our expansion into this market. They bring invaluable expertise to reach the African consumer and have the value chain to support us in delivering this ground-breaking product to consumers at home and in restaurants. South Africa is an important new market for us, and we cannot wait to see how consumers use this product in new and delicious ways,” said Josh Tetrick, co-founder and CEO of Eat Just.
