JUST Egg Lands at Dicos, One of China’s Leading Fast-Food Chains
Exciting news to start the new year: Dicos, one of China’s leading fast-food brands, has added JUST Egg to its menu at over 500 locations in Shanghai, Beijing, Guangzhou and other cities. Notably, the chain is replacing it’s conventional egg patty with JUST Egg in seven dishes, marking the first time a major quick service restaurant has swapped an animal-based product with a plant-based one across multiple regular menu offerings.
The addition of a plant-based egg at one of China’s most popular restaurants signals growing consumer excitement and business momentum for delicious, healthier and more sustainable foods — and for a country that produces about 435 billion eggs per year, that’s a big shift.
“We’ve witnessed the excitement consumers in China have for JUST Egg, all driven by a generational move to healthier, more sustainable foods. We’re grateful to partner with Dicos on this global plant-based protein milestone,” said Eat Just co-founder and CEO Josh Tetrick.
“The introduction of JUST Egg at Dicos is a product and brand upgrade based on consumers’ increasing interest in nutrition, healthier diets and environmental awareness. Adding JUST Egg to our core breakfast menu offerings will allow customers to experience JUST Egg in a variety of ways. We look forward to seeing the consumer response and will plan future menu offerings around it,” said Dicos Chief Marketing Officer Xie Yahui.
