Blog The 7-step Checklist to Follow for Blog Promotion
You hit the publish button, and your blog is now live. What next? Even the best of blogs can go unnoticed if not appropriately promoted. You will miss the conversion opportunity if you have not showcased your write-up at the right places.
As an SEO company in India that offers top-notch content writing solutions, we have curated a 7-step checklist for promoting blogs.
#1 Optimize the Content with Suitable Keywords
It is essential to make the content search engine relevant, so you must include the appropriate and search intent specific keywords. To plan the apt keywords, use the right keyword planning tools. In addition, you will need to enter the correct terms and phrases to check the search volume and other factors.
You can also conduct a competitive analysis for the intent before approving a particular keyword for the blog.
#2 Shorten the URL for better Sharing
Whether you want to share your content on Twitter or Facebook, having a shortened URL can help. It can help you monitor the blog’s performance and help you tag the URL without going beyond the word count.
You can use click-through tracking for monitoring and other purposes. As an SEO company in India, we suggest using sites like bit.ly to shorten your URL.
#3 Share on Social Media
Businesses must enjoy a decent social media presence. To ensure you get more people to view your content, you should share all your blogs on your social media pages. Create the social media copy and the primary copy to quickly share it with the right audience.
Make sure you have created different copies using different and distinct tones for the various platforms. In addition, you must personalize the social media copies for the users.
#4 Publish on Alternate Social Media Sites
It would help if you also used alternate sites such as Medium, Quora, and Reddit to publish and promote your content. There are several users on these sites, and it is essential to leverage the users and their interest in the content you share.
You should tweak the content or choose answers according to the search intent to improve the visibility of the content.
#5 Utilize Social Bookmarking for Promotions
Several social bookmarking sites, such as Digg, Stumbleupon, and Delicious, where people look for content pieces that match their intent. You might be able to use these sites to improve the visibility of your content pieces.
The more your content gets bookmarked, the more visibility you get. Therefore, it is good to try these routes to maximize your visibility.
#6 Share on Email Signature
If you connect with several clients or have a newsletter going out from the email, then make sure you share your latest blog as part of the signature. You will get more traffic from email as people might want to see your thoughts and copies.
#7 Collaborate with Other Bloggers
If you see several bloggers in the same niche with more followers than you, it is a golden chance to connect with them. First, ask them to mention your blog post and also get them to talk about your blog. Then, you can collaborate with them using several methods or techniques.
As a top-notch SEO company in India, we believe it is essential to talk about your blogs and connect with the target audience. However, if you don’t have the in-house ability to write and promote blogs, partner with the right agency to improve your content marketing outcomes.
