Creating a Better Experience for Insurance
How insurance companies can create solutions to build engagement and long-term customer loyalty?
Insurance is a strange business. Clients are buying insurance in case of something they wish will never happen. Or as a form of a long term investment. Or because they are obliged by the law to have it. Either way there’s a feeling of paying for something and receiving nothing tangible in return. There are no frequent, positive, enjoyable or meaningful interactions between insurance companies and their clients. And when there is an interaction it is often in a sad circumstances of an accident or illness.
Digital initiatives by insurance companies are mostly concerned with selling and claims, and not much in between. But we think there are many possibilities for Value Added Services in insurance to make insurance companies a more helpful presence in their clients’ everyday lives. It’s a way to build a deeper connection with a brand. Otherwise insurers are in a trap of competing on price only, and maybe on quality of their services — but most opinions found online will be bad, because unhappy customers are the most likely to share their views.
Here’s a few ideas.
