Reimagining the Bank Branch Experience
For several of our clients from the banking sector K2 digital agency has been working on the concept of the branch of the future. How can we update the branch experience with the newest technology and make it better for the customers?
The idea of the flagship hi-tech bank branch of the future is not new. However, it often is more about gadgetry — just add more screens and devices — than about solving real problems of the customers with smart technology. We did not want to fall into this trap. Our concept is that the branch of the future is accessible to everybody, not only technology geeks. It should really assist customers in accomplishing their real-life tasks more efficiently and help them experience and possibly learn something new. And from the bank’s perspective the flagship branch should be a living experiment and innovation center: how can we learn to serve our customers better with technology?
Imagine that you are in a shopping mall. You see an interesting offer from a bank on a big screen, so you make a decision to visit…