What if LEGO took some inspiration from Pokémon GO?

We have created a concept of a mobile augmented-reality game for LEGO®. If done right, we believe it could follow Pokémon GO’s success. And if you work at LEGO we want to pitch it to you :)

This really poor photoshop job is my vision of an alternate LEGO reality at the center of Warsaw, Poland

Last summer there was a really incredible Pokémon GO craze. Whatever you went people were playing the game and catching Pokémons.

For us, digital designers, it was really interesting to observe such a phenomenon: whole groups of people at Warsaw office district (called humorously “Mordor”) wandering around with noses in their phones, and gathering around Pokéstops on their way to lunch.

Pokémon GO players at Pokéstop at Warsaw office district

Many clients asked us if we could put some Pikachus at their stores or even at bank branches! Someone created a Pokémon GO channel on our company’s Slack to share tips how to catch those little critters.