Start YouTube Channel on Memory Science — Startup Week 25
Following the blog setup from last week, I’ve set up this week a YouTube channel for Kaffae. The theme is science findings around our brain especially on reading and memories, and how we can use them in everyday lives.
So far, I’ve uploaded 6 videos. The topics vary from how fiction books affect our boost our emotional empathy to how to enhance our resilience through comic book heroes (hero myth).
The research so far has been promising. Not only the science frontier is worth sharing it with everyone, but it’s been a pure joy as a personal educational experience for me. I can use this knowledge to further improve on Kaffae — that assists us to remember more from reading and make our lives more productive.
The video part, well, let’s say there’s a lot of improvement. But I believe investing in YouTube videos will pay off at some point. I want to go over some of the reasons I chose YouTube as a promotional and distribution channel.
Why YouTube
By far the biggest reason for starting YouTube is for the promotional opportunity. It’s a great place for promotions for 2 reasons:
- Video as the top of content funnel
- Growth in the platform
Video as the top of the content funnel
This strategy is from Gary Vee, a million follower influencer who’s a genius marketer. His strategy is to film a long form video. From there, he breaks it down into written form to distribute it to LinkedIn, Medium, and Quora. For videos, it can be broken down into TikTok or Byte (6s video upload platform built by Vine founder).
In addition to his list, I’d include a content breakdown on Twitter. Harry from MarketingExamples.com does it. It’s his twitter account. What he does it to write out a blog first. Then he chunks it down to 2–3 sentence micro tips and tweets them as a thread. It can amount to 10 or 14 tweets. This way you will gain a lot more exposures than a single tweet sharing your link. It lets Twitter users read your content without jumping outside as well.
I think the message here is clear. The days of single source content in the internet are gone. The concept of ultimate SEO strategy is fading. We need to distribute our content in multi-platforms even in some duplicated form.
Growth in the platform
YouTube had a 5% increase in users form 2017–2018. Net advertising revenues of YouTube have grown from 2.92 to 5.47 billion dollars from 2016–2020 (87% increase). That is a good proxy of increasing user engagement. It’s become a fundamental part of our lives.
Social Good
Aside from the promotional purpose, I think the content is worth knowing for everyone. Everyone can share our opinions today. Yet, no one validates their claim. At the end, the internet feeds us only information to fulfill our confirmation bias. It’s important to anchor our sources as close to science.
There’s so much advancement in study science yet no one has taught us how to study or memorize. By knowing these materials, we can more effectively study for exams, or get a better job. In reading, those are question & answer style note taking technique or spaced repetition of your materials memorizing.
Personal Improvement
Kid not. Talking in front of videos is nerve racking. Rewatching your own video is a complete knockdown. Filming down my first video was so devastating, I cursed my inadequate lazy mouth and slow brain. So many ug, uh, ummm…. Being a 30 year old man, I even started practicing on my pronunciation (I’m an immigrant), which I admit it was humiliating after so many years living in an English country.
But hoping eventually, the personal skill will follow me around. Plus, many people learn to write in 16 years of education. Yet very few ever learn how to speak. Warren Buffet attributes his public speaking skill as the best personal investment he’s made early in his career.
Future
As mentioned, I will start breaking down the YouTube content into a written form. Soon I will be sharing those here as well. So we can all improve our busy lives with science tips.
Stay tuned:)
