Kaiiax Consulting
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Kaiiax Consulting

How do you measure a copywriter?

Photo by chuttersnap on Unsplash

At some point, everybody at Yalantis started calculating their KPIs. Sales would calculate the number of deals they closed per month. Developers would calculate the number of bugs their software produced. Managers would calculate the level of happiness in their client’s feedback.

And I was like copywriter’s KPIs? Meh. That’s subjective. You can’t measure a copywriter's performance.

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Kateryna Abrosymova

Kateryna Abrosymova

Check out From Reads To Leads, the book I wrote for content writers → https://www.readstoleads.com/