Kaiiax Content Writing Case Studies
There Is a Certain Amount of Magic in Writing Great Content
Below is a short description of our works and the results we helped achieve.
🔔 Want to hire us to write great content? Send us a project request at hello@kaiiax.com Continue reading to see what value we bring to the table 👇👇👇
Let's talk about our first case. Which one is it? You've guessed it!
👉 Yalantis
✍ Article: How to Develop a Real Estate Application Like Zillow
✍ Article: What Technologies Should You Use for Building a Real Estate Platform
To help Yalantis, a software development company, attract leads from the real estate industry, we wrote blog posts that target the following key phrases:
- Real estate app development
- Real estate technology
To create articles on these topics, we interviewed Yalantis’s developers and team leaders who had experience building a real estate application for Zillow, a marketplace for buying and selling property. We also contacted a third-party subject matter expert to learn about where US-based real estate platforms get data for property listings.
As a result, our content pieces brought leads and a few clients to Yalantis. HomeSway is one of the projects that Yalantis developed for a client from the real estate industry who found the company on Google.
Below are some screenshots of messages from leads that Kate continually receives from entrepreneurs interested in real estate software development:
👉 SteelKiwi
✍Article: How Can You Build a Performance Management System for the New Era of Employee Engagement?
✍ Article: Types of SaaS Recruitment Software for Every Stage of the Hiring Process
✍ Article: How Can You Build and Monetize a Job Aggregator? 7 Business Models Beyond PPC
In 2018, we discovered a growing trend in the market of HR and recruitment software. After further research, we identified three types of software in this niche that solve the most crucial problems in recruitment and people management and therefore attract the attention of startup founders:
- Performance management systems that improve employee engagement
- SaaS recruitment software that streamlines the recruiting process
- Job aggregators that match the right candidates to the right jobs
To experiment with this trend, we offered SteelKiwi to publish three blog posts that don’t target any specific SEO keywords but respond to the current trend. The idea of all three blogs was to describe the biggest problem that HR departments are dealing with and offer solutions in the form of software development.
At that time, SteelKiwi didn’t have any projects from this industry (now they do!) so we couldn’t include their expertise in the text. But the way we wrote the articles helped us build credibility with the readers and convince them that SteelKiwi is the right company for HR and recruitment software development.
SteelKiwi started getting leads from this industry a few months after the articles were published.
Here is one of the requests they got:
👉 Railsware
📇 Landing page: Fintech Software Development Services
📇 Landing page: Artificial Intelligence and Machine Learning Consulting Services
✍ Article: If AI Is Already Writing Code, Will Programmers Lose Their Jobs?
Railsware’s goals were: 1) to get sales-qualified leads (SQL) in the fintech segment using content marketing and 2) to attract leads looking for AI and machine learning consulting services.
To come up with effective key messages, we conducted an in-depth study of the fintech market, as well as artificial intelligence technologies. We also thoroughly delved into the company’s expertise, talked to developers and product managers, and studied Railsware’s clients’ feedback in order to better understand the main value that the company offers.
Our research helped us create a value proposition that resonates with the needs of the target audience.
Only a few weeks after our landing pages were published, Railsware started receiving software development requests from potential clients.
👉 Eleken
💫 Website: https://www.eleken.co/
We helped Eleken — a UI/UX design agency — transform its brand image and achieve sustainable lead generation in the new market. We built a new website structure and created copy for each page to achieve the following goals:
- Drive relevant organic traffic to the Eleken website
- Convert site visitors into leads by communicating Eleken’s unique value proposition to SaaS entrepreneurs
As a result of our collaboration, Eleken gets highly qualified leads from Google search. These leads are well-known SaaS companies looking for product design expertise.
Here are some examples of Eleken’s client requests that clearly demonstrate how effectively we managed to communicate the company’s value proposition on their website.
The image below shows the organic visibility of Eleken’s website according to sistrix.com.
There is power in content
People are constantly looking for new ideas, better solutions, innovative products. They have problems, questions, doubts. We bring answers to them using content.
🔔 Want to hire us to write great content? Send us a project request at hello@kaiiax.com
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