Kaleida’s Attention Index ranks the Top 25 articles for August 2017, US news sources
Kaleida, a media research and data company, today released Attention Score rankings of 148,000 news articles for the month of August. The data is available to download and reuse with an open license.
Overall engagement activity of news articles on Facebook dropped in August from a median average of 31 in July to 29 in August.
CNN’s article “Torch-bearing white nationalists march ahead of alt-right rally” (source) published on the 12th of August by Jason Hanna, Kaylee Hartung, Devon M. Sayers and Steve Almasy led Kaleida’s rankings in August. The article was promoted on CNN’s home page for over 24 hours which has an Alexa Rank of 105, and it was pushed via CNN’s brand page on Facebook with 27M followers. Facebook reported 422,758 engagements for the article.
The events of the day became a source of national controversy and triggered several political events and media coverage across the month. See Kaleida’s analysis of Charlottesville.
The New York Times’ top story in the August 2017 Attention Index was “Justice Dept. to Take On Affirmative Action in College Admissions” (source) by Charlie Savage with a score of 88 out of 100. While some of the publisher’s stories performed better on Facebook, the combination of strong engagement activity and the heavy promotion of the story through New York Times’ channels gave it higher overall attention. It earned 292,124 engagements, and it was promoted on the nytimes.com home page for 2 days, 16 hours in the featured position.
Globally, The Economist appeared higher in the charts than in past months with the story “Donald Trump has no grasp of what it means to be president” (source). It earned a score of 76 out of 100 in the Attention Index, driven by a strong performance on Facebook with 255,171 engagements.
Other notable coverage included Hurricane Harvey, the Barcelona attack, Steve Bannon’s dismissal from the White House, and North Korea’s military threats.
About The Attention Index. The Attention Index is a proposed open standard for measuring premium media. The algorithm combines data about what professional media orgs value with what consumers of media value. The scoring system surfaces high impact media and data which can be used to support healthier economics across the media ecosystem. The data, algorithm and methodology are publicly available with a Creative Commons license.
For more information, visit https://kaleida.github.io/attention-index/
About Kaleida. Kaleida is a media research company based in the UK. The company sells data and analysis about the attention economy to companies who do business in the media ecosystem.
For more information, visit https://www.kaleida.com/
