Kaleida’s Attention Index ranks the Top 25 articles for December 2017, US news sources
Kaleida, a media research and data company, today released Attention Score rankings of 139,145 news articles for the month of October. The data is available to download and reuse with an open license.
Overall social activity of news articles on Facebook declined slightly in December. The 50th percentile or median number of engagements was 23.9 in December vs 24 in November.
According to the Attention Index measuring a combination of reader interest, publisher reach and promotion the top story in December was the list of forbidden words issued to the Centers for Disease Control and Prevention. While The Washington Post led all publishers on Facebook with 1.7M engagements for their coverage of the story it was CNN’s reach strength (29M Facebook followers and high Alexa ranking) that gave their coverage the edge overall.
A close second was CNN’s coverage of Trump’s judicial nominee struggling to answer questions during his nomination hearing.
The fastest-moving story on Facebook in December was The New York Times’ coverage of Doug Jones election victory in Alabama on the 12th of December. The story peaked at 8,800 engagements per minute at one point, finishing at over 1M engagements in total, catapulting the story into one of the top stories of 2017 overall.
The longest story was Buzzfeed’s investigation “Revealed: The Secrets Of One Of The World’s Dirtiest Banks And Its Powerful Western Protectors”. The 11,000-word piece was published on the 13th by Tom Warren, Investigations Correspondent and Alex Campbell, Deputy UK Investigations Editor.
About The Attention Index. The Attention Index is a proposed open standard for measuring premium media. The algorithm combines data about what professional media orgs value with what consumers of media value. The scoring system surfaces high impact media and data which can be used to support healthier economics across the media ecosystem. The data, algorithm and methodology are publicly available with a Creative Commons license.
For more information, visit https://kaleida.github.io/attention-index/
About Kaleida. Kaleida is a media research company based in the UK. The company sells data and analysis about the attention economy to companies who do business in the media ecosystem.
For more information, visit https://www.kaleida.com/
