Kaleida’s Attention Index ranks the Top 25 articles for September 2017, US news sources

Kaleida, a media research and data company, today released Attention Score rankings of 152,000 news articles for the month of September. The data is available to download and reuse with an open license.

Overall social activity of news articles on Facebook dropped in September. The median average in August was 29 engagements in. It fell to 26 engagements in September.

Source: CNN Facebook brand page

Hurricane coverage dominated the charts in September. CNN’s liveblog by Euan McKirdy, Joe Sterling and Holly Yan had the highest attention score of all coverage for the month. It was featured on the top slot on the CNN.com home page most of the day on the 18th of September. The link was posted twice to the CNN Facebook brand page. The URL earned 143,727 engagements in total.

The story with the most engagements amongst all publishers was “Harvey and Irma, Married 75 Years, Marvel at the Storms Bearing Their Names” by The New York Times. The article earned 1,143,483 engagements in total.

After the major natural disasters happening throughout the month the biggest story was professional sports vs Donald Trump. Coverage of the NFL, players taking a knee during the national anthem in protest, coaches and team owners responding, peers in other sports including basketball adding perspectives, and comments by the President had explosive effects across social media.

Fox News led the market with 5 of the top 10 stories ranked by engagements. Their top story earned 543,964 total engagements — “NASCAR Owners Issue Stern Warning After NFL Players Kneel”. The story had dramatic velocity peaking over 700 engagements per minute within minutes of publication.

Globally, attention was strongest for BBC’s coverage of North Korea’s missile test on the 14th of September. Engagement velocity peaked at over 800 per minute. The story had the highest attention ranking globally at 95 out of 100.

About The Attention Index. The Attention Index is a proposed open standard for measuring premium media. The algorithm combines data about what professional media orgs value with what consumers of media value. The scoring system surfaces high impact media and data which can be used to support healthier economics across the media ecosystem. The data, algorithm and methodology are publicly available with a Creative Commons license.

For more information, visit https://kaleida.github.io/attention-index/

About Kaleida. Kaleida is a media research company based in the UK. The company sells data and analysis about the attention economy to companies who do business in the media ecosystem.

For more information, visit https://www.kaleida.com/

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