Bruce Springsteen — Greetings From Asbury Park, N.J.

Vinyl, LP, Album, Reissue, 1975

Greetings from Asbury Park, N.J. only sold 25,000 copies in its first year of release.

This is how Bruce Springsteen started his career. With a massive and epic dud that no one bought. That it’s gone on to define his sound — as well as the sound of bar band storytellers everywhere — is irrelevant to this discussion. The real mystery is why it took someone else — Manfred Mann’s Earth Band, doing a cover of “Blinded by the Light” — for Bruce Springsteen to ever get a number one single on the Hot 100.

I work in an industry where people write, and in that writing things happen, because more often than not new concepts and important presentations and great ideas are shared here, where they can be broadcast and moved along and enveloped into the canon of some designer’s methodology.

And those things are moved along. They become forgotten as they combine and shift; the posts written by early content strategists are now as much of everyone else’s posts as they once were their own. So we see our ideas grow. We things we mentioned, ignored by everyone but a few, forgotten until later. We see glimpses of our work in larger arenas, because we had the guts to write about it.

Writers have egos, and this seems contrary to that. But the web is built upon the smart people who came before us. We don’t mind that our stuff is shared, gaining a life of its own, because we’re putting it out there for that reason specifically.

Most of my blog posts hit empty air. But they’re still part of the canon, and they will be discovered, someday, by someone, and maybe they will help push things forward, or maybe they’ll just be a B-side to a forgotten single. There’s no way to know. And that’s okay. We don’t mind that someone else takes our song and makes it a hit, because that hit helps everyone else move up a spot. And, we know it’ll help us gain a better foothold when we finally get around to doing our Born to Run.