My first experience in Revenue Management (RM) was using PROS while working at Frontier Airlines 20 years ago. My how time literally flies.
My job was to maximize the revenue potential of every seat, on every flight, on every day of the year applying, what were at the time, modern day RM inventory, forecast and optimization principles. As the industry insiders reading this will understand, we used to affectionally refer to this as “opening and closing the H bucket …”
And while the world has drastically changed in the last 20 years with the advent of all things internet, mobility, data, AI/ML, etc., there are still thousands of analysts, directors and chief commercial officers around the world working for airlines with essentially the same goal.
Trying to accomplish this goal means building technical work arounds to existing tools. And while the industry has tripled in size, growing to 4.8 BB passenger per year, analysts are left relying on Microsoft Excel for analysis and revenue optimization. For those of you reading that hail from the Advertising and Marketing Technology space, this would be akin to using DoubleClick for Publishers (DFP) circa 2004 in a post programmatic world.
While the airline industry is entering a phase of digital transformation including personalization, NDC, ancillary, etc., there has been a definitive imbalance of investment and innovation relative to other adjacent industries over the past 20 years. This is especially true as it relates to the tools and techniques available for analysts to open and close that proverbial H bucket in a more intelligent and automated manner driving material revenue lift in a post internet world.
This is why we started Kambr.
My 3 co-founders (Martin, Michael, Chris) all have lifelong careers within and a deep passion for building solutions for the commercial airline industry. Their last company built a successful RM solution (currently deployed at over 100 airlines) ultimately leading to a sale to Warburg Pincus in 2016.
This background combined with our direct airline operator experience has provided the foundation for the tools and capabilities airlines need to accomplish Total Airline Commercial Optimization — TACO 🌮. Or what we like to refer to as — tools and solutions Built for Analysts by Analysts.
We invite you to head over to Kambr for more information about what we are up to and would be remiss if we did not thank our friends, family, investors and fellow Kambrians that have joined us for liftoff. ✈️