Persona: A Case Studies
Designing UI/UX for an application is not an easy task. Your design must meet the user criteria to make you application loved by them. How do you design it for that purpose? Aswer is, Create a fictious people that resemble your user.
Creating persona is like playing a role playing game. You don’t deliberately choose your character job. First you define your playing style and purpose then you choose to be a merchant, swordsman, or magician.
You don’t create persona then fit the requirement to the persona. You create persona based on the requirement and data you have gathered. Your design should be persona-oriented
Case studies:
Let’s take an example, Video on Demand application. We’ll called it NetFlex.
Let’s say we have the data in our hand and come up with this 2 personas. Because we’ll build empathy toward them and we want to arrive at the best solution, when creating a persona do it as specific and as realistic as you can.
Natasha, Office Workers, 28 years old, love to watch movies in her free time
Jimmy Sheldon, 19 years old, Star Wars Geek, love to know trivial things about his favorite series
Umm, actually it should be more specific but let’s leave it like that for the time being
And you, NetFlex UI/UX designer with salary beyond google developer have to pleased them
Let’s do a mini research
I found this:
User research across 7 countries found that members of the — often misunderstood — Millennial generation exhibit unique behaviors and approaches to digital interfaces. They are confident and error prone, and they have high expectations of websites.
So for our lovely natasha we have to create UI/UX that has impact on the first impression because young adults tend to have high expectations. Another factor to consider is she is error prone and exhibit unique behaviors, so make sure in our design we give feedback when she do something out of expectation.
For Teenagers: Teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped research skills reduce teens’ task success and require simple, relatable sites.
And our boy jimmy might be pleased by UI/UX with a full list of movies or series on the front page because he is tend to be impatient. Lower reading levels mean jimmy might love to see more picture than text.
Conclusion:
Those consideration will be our reference for designing NetFlex. Of course more in-depth analysis is needed. If there are any clash between what Jimmy and Natasha like we must come up with a win win solution for both of them.
Hope my article help you, see ya
