How to build on your great idea
Think, refine and spend more time researching and creating your strategy over chasing the market for your share of the pie.
Understand the space you’re in
Start by looking at the space and checking out the competition.
Surprisingly, this is something a lot of people skip. Understandably, you’re probably excited about this new idea and just want to get started on building the solution, or you’re afraid of finding another product or service vert similar to your idea. The latter doesn’t matter much because execution is everything and building on existing business models is great because you have an existing market to tap in to and learnings you can borrow from. You’ve only got to look at Ola competing against Uber or Stayz with Airbnb.
Which brings me on to my first question.
Has it been done already?
Coming up with ideas these days is like [insert something that happens every day here] because for every solution provided there are more problems created. So, it’s a great idea and it’s been done already:
- Don’t let the competition deter you
- Learn from their story
- Research and come in from a different angle
Just because your friends said it’s a great idea, is it really?
If you’ve been telling people you know and love about your idea and haven’t heard a single negative thing, it’s either because:
- They love you too much to tell you it’s not good
- They don’t really know what else to tell you
Whatever the case, it doesn’t matter what they think, what you think or what I think; It’s all about what your target audience think and if they need it. Your primary goal is to deeply understand your potential consumer, their habits and their needs by simply speaking to them. You’ll gain valuable information that will validate or invalidate your ideas, and give you a direction to pursue.
What to do
Researching and understanding if your idea is going to work is pivotal. It’s about facing the facts and testing the idea with the audience you’re trying engage with. It’s easy to say you “haven’t got the cash” to research but it’s even easier to say “I’m broke” after 6 months because you’ve pushed development of an idea without the research.
- Research and understand the market for your idea
- Checkout your competition and strategise on how you can be different
- Connect with your potential consumers and see if their needs match up with your idea
We can help
At Kanda we love collaborating with our clients to help them solve problems and design unobtrusive, intuitive products and services that allow them to achieve their goals effortlessly.
From service and UX design to web and mobile app development, we can get you moving in the right direction, fast.
If you have an idea, problem to solve or would simply like to connect with us, we’d love to hear from you.
