Thank you so much for being a follower of my Medium!

I’m so excited that after nearly a year of hard work, New Degree Press, my book publisher, has just released Talk Beauty To Me: How Marketers Can Speak the Language of Beauty To the Next Generation in paperback and e-book. It’s available for purchase online via Amazon or other traditional online retailers.

The book is about how millennials are influencing the marketing in the beauty industry and how marketers can use these consumers’ preferences to their advantage. I wrote it because I find it fascinating how one group of consumers can have so much influence in an industry that has been around for decades. I’d love for you to buy a copy or share the good news with others. My publisher has allowed me to offer the ebook version of the book for just $0.99 to my friends and family for the first 30 days of the launch. Simply click here and the ebook will available there.

Thank you for all your help and support. If you’re willing to share the news that would be wonderful — I’ve shared the book description and my author biography below. I appreciate all your help and thank you again.

Sincerely,
Kanika

PS — If you’d like to share this on Social Media, please use the Hashtag #TalkBeautyBook

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Kanika Malaviya’s passion for the beauty industry started early when she snuck into her parents room to use her mom’s lipstick, and grew as she started flipping through the pages of Vogue and Elle magazine to keep up with the latest trends.

Kanika’s exposure to many different cultures sparked her curious mind and adventurous spirit. Born in Chicago and growing up in the suburbs of Paris, Philadelphia, and Washington, DC, she found herself gravitating towards understanding the different ways beauty products were marketed across the world. Her passion for marketing made her even more passionate about the beauty industry’s future. When she’s not busy promoting the interests of millennials in beauty, Kanika can be found scrolling through her Instagram @kanekss to find the next shade of lipstick to rule them all.


Dear Marketers,

You’ve been talking to the next generation wrong all along. This new group of consumers is nothing like those before. With technology and social media growing to become leading influencers among consumers, beauty marketers must be able to seamlessly integrate these new aspects of modern life into their campaign efforts. However, in doing so, they must be able to still keep up with the high demands each unique consumer has.

Although this is no easy task, companies Like Estée Lauder and L’Oréal have already spotted this trend and adapted to the changing landscape. But not every company has been so lucky. The next generation is demanding an integrated, more personal approach, but most companies are struggling to stand out and find their voice. Cosmetics are a $265 billion industry worldwide, and the stakes have never been higher.

Learn how to market to this new generation as individual consumers to grow your business. After all, beauty is in the eye of the beholder, and these new eyes are nothing like we’ve ever seen before.