When a project is finished we all think of the obvious next steps: sending the final invoices, maybe a debrief, or if everything went well, a small celebration with your client and teammates for a job well done. That doesn’t have to be the end of the story though.
In fact, most companies fail to capitalize on celebrating their work adequately: by getting a client review.
Reviews can take several forms but regardless of whether it’s a video, a cherry-picked quote tied with a headshot, 5-stars through Google/Facebook, or an in-depth interview and case study — one thing remains the same: reviews are effective. Honest reviews are priceless.
They are so effective in spreading your given “gospel” to potential clients, that it’s become standard to first look at a company’s reviews, rather than their work for existing clients.
The good people at Forbes published these stats that speak volumes to the effectiveness of reviews and why you should consider harnessing their power for your business. Here’re a few of the highlights:
- 90% of consumers read online reviews before visiting a business
- 74% of consumers say that positive reviews make them trust a local business more
- 84% of people trust online reviews as much as a personal recommendation
- Online reviews have been shown to impact 67.7% of purchasing decisions
- Nearly half of U.S. adults said they have Googled someone before doing business with them
And perhaps the most interesting one:
- 65% of people see online search as the most trusted source of information about people and companies; a higher level of trust than any other online or offline source.
But how do you keep these reviews honest?
Early on in our history, we opted to forego the tried and true methods and signed up with Clutch, a B2B service provider that facilitates in-depth reviews for firms — like ours — across several industry lines. The process is relatively simple, we provide contact information for a client we’ve completed work for and a member of the Clutch team reaches out to them for an interview. The interview maintains a neutral bias to each review, much like a recommendation for a job. Clutch provides this valuable information for companies seeking solutions outside of their core operations and connect them with firms that can provide those solutions.
We’ve been fortunate enough to have a number of solid reviews and we were informed earlier this year that Clutch had named us a 2019 leading Advertising & Marketing firm in our area based on the reviews provided by our clients. We’re honored, not only for this nod from Clutch but by the opportunity we’ve had to serve the clients that helped us reach this level of recognition.
Getting reviews are as important as what the reviews really say. Because most firms can just list their best testimonials, the best quotes on their site and nobody posts a bad review, who are you to believe? Clutch has managed to take the biases out of the review process, at least partially. Firms are still required to submit the clients to Clutch for review, but even still — there’s no guarantee that they’ll claim everything was perfect.
Nor should there be.