Instagram Stories for Tech Companies

Julia Enthoven
Kapwing
Published in
2 min readOct 17, 2018

Promoting a new tech product? Have a website update you just pushed to production? Marketing a sexy new feature? Instagram Stories are an amazing platform to showcase new digital products because you can post videos, demos, and screencast to show off new software capabilities.

Kapwing recently introduced an online layout editor for designing videos and photos, which makes it a great platform for making and sharing Instagram Story templates. In this article, I’ll share some of Kapwing’s templates for Instagram Stories useful for the tech industry.

Device Frames

Instagram Stories must be less than 15 seconds long and must have a 9:16 aspect ratio. Kapwing has iPhone, Android, iPad, Chrome Browser, and MacBook templates for Instagram Stories that bring a screecast or demo video to life. Adding a device frame around your media gives your post polish and puts it in context for your audience. Unlike MockDrop or other device frame tools, Kapwing supports photos, videos, and GIFs, and you can add watermarks, text, shapes, and other images

More designs

Kapwing also has a collection of Instagram Story templates for everyday photos and videos. Consider featuring your team photo, a customer testimonial, or a film of your product in action. You also make custom re-useable templates with placeholder element under Kapwing’s “More” menu.

Thanks for reading! I hope these tools and templates help you make better, more consistent Instagram Stories for your brand, startup, or company.

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Julia Enthoven
Kapwing

Founder of Kapwing. Formerly Product @ Google, CS @Stanford. Feminist, runner, ed policy nerd, Texas → Silicon Valley.