New Image and Video Editing Web Pages for Casual Creators

Julia Enthoven
Kapwing
Published in
3 min readMar 7, 2020

In January 2020, Kapwing launched several new image, GIF, and video editing landing pages to help people trying to express themselves online. Each of these landing pages are just a different portal for our flagship product, the Kapwing Studio. For social media managers, students, influencers, and brand marketers, these tools can be a quick alternative to a tedious editing task.

I wanted to share five of my favorite new pages below:

Remove Background From Image: Erase or automatically select and delete the background of an image. Perfect for getting rid of the white background behind a logo, making a custom sticker, or create an original PNG.

Remove background from image
Remove background from image

Video merger: Combine videos and photos together into one cohesive MP4. Kapwing’s combine video tool takes two video clips and outputs one video with both clips put together into one. Like our slideshow and photo montage maker, the video merger helps people combine any type of multimedia that they want to from YouTube, Giphy, or their phone.

Add Audio to GIF: Did you know that it’s possible to add audio to a GIF? Kapwing lets you overlay audio on top of images or GIFs to make a musical MP4. Check out the add music to GIF tool for making funny meme videos or merging sound back into a GIF.

Video Editor for YouTube: We think that Kapwing is the best video editor for YouTube. It’s a no-hassle alternative to professional software like Adobe Premiere. Now, we’ve launched a portal for YouTube creators looking for something simple and lightweight. Plus it works on Chromebooks! Perfect for a digital creator on the go or on a tight budget.

Clip video: Cut a video into different clips with jump cuts and trims. With Kapwing, you can remove parts of a video from a middle or adjust the start and end times to cut off the ends.

Clip Video
Clip Video

We built Kapwing to be a simple, accessible, and modern free video editor and free image editor. You don’t need a professional to use it — just come to our website and jump right in. Let us know if you have ideas for new landing pages that would help you!

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Julia Enthoven
Kapwing

Founder of Kapwing. Formerly Product @ Google, CS @Stanford. Feminist, runner, ed policy nerd, Texas → Silicon Valley.