KardiaChain and Yeah1 Group join hands to lead the blockchainisation of the entertainment industry
KardiaChain’s journey of blockchain mass adoption in Vietnam marks a new milestone. KardiaChain welcomes another premium partner to onboard, none other than the colossal Yeah1 Group, Vietnam’s biggest media network to lead the blockchain solution of the entertainment industry.
The blockchain implementation in the media and entertainment industry has the potential to disrupt content production. First of all, blockchain’s decentralised and transparent nature offers creators and curators more control over their monetising processes and royalty management through their works. Secondly, digitised contents can be distributed directly to consumers compared to traditional methods. Consumer-to-consumer exchange is also available to bring benefits to both creators and consumers. Finally, the most prominent use case is to help Key Opinion Leaders (KOL’s) create NFTs of their own. Due to NFT’s nature as a unique token that can store immutable data, KOLs can choose to mint their personal profile, skills and value of services as an NFT on a platform powered by KardiaChain. Realising the benefits of media and entertainment blockchainisation, KardiaChain cooperates with Yeah1 Group to blockchainise their business and lead the entertainment industry to a new era.
The blockchainisation process includes:
- Tokenisation of 1Live application — a video-sharing social network platform to watch videos and live streams from Yeah1’s celebrity roster, KOLs and influencers
- KOL’s NFT: User can use KAI to initiate a smart contract in the NFT of their favourite KOLs to either trade KOL’s merchandises, collectibles or require services according to the KOL’s set of skills.
- Crowdfunding to develop new projects and promote new talents in Yeah1 Network. KardiaChain is no stranger to crowdfunding a project in the entertainment industry. Two of KAIStarter’s projects, Sugar Baby and Hong Mau Don web drama from the Ghien Mi Go Youtube channel, proved massive successes in DeFi crowdfunding.
Considering how the entertainment industry has a huge impact on young Vietnamese’s social life, the blockchain technology’s adoption of Yeah1 Group sends a strong message about the influence of KardiaChain to the general public in Vietnam.
Yeah1 Group is a Vietnam public company (HOSE:YEG) operating in Traditional, Digital Media and Media Commerce. Yeah1 Group pride themselves as the leading multi-channel media ecosystem with expansion throughout the South East Asia region. They have a vision to constantly evolve through the adoption of cutting-edge technologies. Yeah1 Group operates over 20 companies across the value chain spanning operations across the globe with revenue from over 150 countries.
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