Five Elements a Product Manager should Master

Moti Karmona
Dec 28, 2014 · 3 min read

Five Elements a Product Manager should Master

Leadership*; Ship Amazing Products!; Customers 1st; Storytelling; Passionate (II**);

Kung-Fu-Pandas

Leadership*

Ship Amazing Products!

They create value by combining wisdom, science and art, they are highly analytical (data driven) with attention to both the big picture (market, target user segment, positioning, company strategy and goals, competitive positioning) and the tiniest details of their domain (day-to-day constraints, compromises, content plan, edge cases, design trade-offs, engineering dependencies etc.). They can zoom out and drill down unlike others. They are Polymath. They have a strong background in many fields. Design, UX, Technical Architecture, Marketing, Engineering, Business Analysis, Project Management, Statistics, Sociology, Psychology, History and many others. Always curious and eager to understand and learn more.

“Good product managers know the market, the product, the product line and the competition extremely well and operate from a strong basis of knowledge and confidence. A good product manager is the CEO of the product.
A good product manager takes full responsibility and measures themselves in terms of the success of the product. They are responsible for right product/right time and all that entails. A good product manager knows the context going in (the company, our revenue funding, competition, etc.), and they take responsibility for devising and executing a winning plan (no excuses).
Bad product managers have lots of excuses. Not enough funding, the engineering manager is an idiot, Microsoft has 10 times as many engineers working on it, I’m overworked, I don’t get enough direction”

~Ben Horowitz | Good Product Manager/Bad Product Manager | http://a16z.files.wordpress.com/2014/08/good-product-manager.pdf

Customers 1st

“Empathy — We will truly understand their needs better than any other company…” ~Mike Markkula | January 3, 1977 | “The Apple Marketing Philosophy” … a.k.a. Empathy; Focus; Impute

Storytelling

“Building a visionary company requires one percent vision and 99 percent alignment.” ~Jim Collins and Jerry Porras, Built to Last

Passionate (II**)

(**Disclaimer: This was also hiding in the Leadership* element above but Passion has it own set of rules… ;)

“We’re here to put a dent in the universe. Otherwise why else even be here?” ~Steve Jobs.

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